It is necessary, and requires incredible focus, to take the inspiration and goals behind your company and mix them with your methods and projected outcomes, and distill these thoughts into one concise yet comprehensive mission statement. It is necessary because it helps you define who you are, where you plan to go, and how you are going to arrive at your destination. The mission statement becomes your road map, and keeps you on track.
I love to emote and write, and write what I am emoting about. But this...uhmmm, well. This is hard.
I will share some of my thoughts as I moved through this process some time ago, and the emails I sent to a wonderful friend who helped guide me through it all. He knows me well enough to know how to give me "wind," but not the "answer." I have known him since grade school, and he is wonderful.
"This is so hard to write. I just want people to know that I have a seriously wonderful, unique, original, never-been-done-before, artistic, hand crafted in the USA, beautiful product."
"But people also need to feel the the fun, intuit the humor! I am so not stuffy or snotty. And everything is based on inspiration, not what is designer hot."
"Listen to this. It all comes from a place deep within me, as a result of being inspired by my own pets and their idiosyncratic sleeping preferences, as well as the natural elements that surround all of us, if we take time to look and really take it all in, freely displayed and available each and every day of our lives."
"Why don't more people get it, there is so much beauty to behold"
"It has nohing to do with creating a product that I think might look good and will sell."
"This business venture is about looking inward, and bringing all the beauty out in the sunlight for everyone to see and enjoy. It is not about looking out at the world, and trying to guess what is marketable and sellable, and incorporating that "guess" into a design element"
"I know, and it does. My company embodies my very soul. Yeah, thanks."
"Think I am, now, ready to write"